Corporate Partnership Strategies

You'll only have deeper and sustainable partnerships when you understand that it's not just about you or just about them, it's about the fit
Even in tight economic times, the corporate sector still plays an important role in the not for profit space.  Whether it's in the form of cash, in-kind or pro-bono services, corporate support can be an important component of any revenue model.

In the current climate, where there is ever increasing competition for an ever decreasing pool of corporate dollars, your organisation needs to have a genuine partnership culture.

​You need to understand:
  • what you have to offer a potential corporate partner (you might have more to offer than you currently think)
  • what their objective or community partnership strategy is (it might not be that clear or obvious).  Don't forget, you're asking them to invest in you 
  • if there's not a genuine fit, it's going to be hard work
  • even if there's a good fit, it's still hard work.  If partnerships aren't nurtured it's not going to end well 

Accelerated Development can assess your current level of 'partnership readiness' or help you develop a partnership culture.

Partnership readiness

Can you clearly articulate what your organisation aims to achieve, how it tries to achieve it and why a company should invest in you (i.e. what's in it for them)?  

Accelerated Development can help you develop a clear and concise 'case for support' which will underpin all of your partnership proposals. We can also review your existing partnership marketing collateral or help you to develop new documents.

Acquisition strategies

Wouldn't it be great if new corporate partners fell in your lap every now and again.  Sadly, that rarely happens.

​Acquiring new partners should be a strategic process.  Targets need to be identified, qualified and a tailored approach designed.

Accelerated Development can assist you in the whole business development process from start to finish.

Stewarding & growing partners

You know the old adage, it's cheaper to keep a client than find another one. Corporate partnerships are no different!  

The key to maintaining and growing your partnerships is developing a tailored partnership plan for each relationship. This will ensure you not only meet your partnership obligations, but you service them so well that there is no way they won't renew the partnership in the future.  With a little planning, it's easy to under promise and over deliver!

Accelerated Development can review your current partnerships and develop individual partnership plans that will help you manage, maintain and grow these important relationships.